| Job Profile |
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Developing and implementing the brand strategy. |
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Working on brand attributes, brand positioning, identify various channels for brand Promotion. |
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Evaluating the performance of each of the brand campaign |
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IBrand Communication - ATL & BTL activities like Media planning, developing thematic and tactical TV & FM radio campaigns, outdoor & internet advertising, print ads, Creative development, agency briefing, and other POPs development like brochures, Posters, danglers, banners. |
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Market Mapping - Sales trend analysis, Market segmentation, new products & markets identification and competition mapping through market research. |
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